News and press release distribution remains an integral component of any company’s public relations campaign. While this method of broadcasting a company’s message remains effective there are new tools that can be added to a press release that will complement the written word and serve to attract new customers and clients.
It’s common for press releases to take on the same appearance, all being distributed and formatted in a uniform standard. As a result it’s difficult for a company to really set itself apart from its competition or make a lasting impression on their reader.
TransWorldNews has designed its press release distribution services to facilitate the needs of those companies who really want to get the most value out of their message. By enabling a company to embed a video in their release and upload exclusive banner ads that highlight their products, services, or specials TransWorldNews has provided a greater value to the traditional press release.
It’s now commonplace for companies to use video outlets as a means of expanding their message and a many have used YouTube to broadcast these videos. Now through TransWorldNews any time a company uploads their press release they can embed the code of their video at no cost and it will appear directly in that press release. This allows the company to capture the reader not only through their written message but also through a visual message that serves as a commercial advertisement.
In addition to videos TransWorldNews provides companies and individuals to upload their own banners to their press release, ensuring competitor ads don’t appear on their page. These ads, designated as the ADit application, can highlight any number of products or services offered by the company and are directly linked to a URL designated by the company. These exclusive banner ads are designated as unlimited click-through and because TransWorldNews archives every release these banners have a sustainable relevance.
TransWorldNews also provides companies and individuals the option of creating a free picture gallery on each press release. The picture gallery can be titled and each individual picture within the gallery can be titled and described. These pictures can often act as a means of capturing the reader and allowing them to associate the company with a specific image or images, further assisting the company in its branding efforts.
To further build a company’s web relevance TransWorldNews allows each press release to include up to three out-bound links back to their Web site. This serves to establish relevant link-building and create better positioning in search results.
As a means of creating favorable results in search engines TransWorldNews search engine optimizes each press release distributed. This free service takes the key words and phrases from each release and places special emphasis on them so that when a search engine gets a query for those words or phrases the release has a more favorable positioning in the news and web results.
TransWorldNews offers a range of options for press release distribution including single press release submission to an unlimited press release distribution plan. For more information about the right option for you please visit: Press Release Distribution
To learn more about how the services of TransWorldNews please contact us at 404.352.4949.
Contact:
TransWorldNews
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Atlanta, Ga. 30318
404.352.4949 (t)
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