Miami 4/11/2013 1:07:14 PM
News / Business

Three High-Profile European Brands Select Miami-based AMGW Agency

Three High-Profile European Brands Select Miami-based AMGW Agency

“More and more European companies are realizing the tremendous importance and buying power of the Latin American market,” said Edward de Valle II, Global CEO of AMGW Agency, which provides comprehensive digital, media buying, and public relations services. "Our fast-growing agency is in an ideal strategic location to help them achieve their goals."

After adding more than 20 clients in 2012, AMGW Agency recently signed the three new multinational brands. Ferretti Group, the largest yacht manufacturer in the world with eight versatile yacht brands, and Safilo, the global leader in eyewear with licensing agreements with top-tier fashion houses, contracted for media buying and public relations services in Latin America, focusing on key markets like Mexico, Panama, Colombia, Puerto Rico, Argentina and Peru.

For Bâoli Miami – part of The Bâoli Group, which has popular restaurant, lounge and club venues in Cannes, France – AMGW Agency will focus on the South Florida market, in addition to Latin America and key cities throughout the United States.

“With our expansive reach that includes our own operations in Mexico, Argentina and Brazil, AMGW Agency knows how to reach these diverse audiences and cultures with strategic communication methods and messages," said Edward de Valle.

AMGW Agency is recognized for its expertise in strategic media buying and public relations services in South Florida as well as in Latin America. The agency's public relations division, AMGW prworks, specializes media relations and outreach, corporate communications, strategic planning, promotions, and much more.

Additional clients in the agency’s public relations portfolio include Trump Ocean Club® International Hotel & Tower Panama, Eden Roc at Cap Cana, Grove at Grand Bay, Doral Golf Resort & Spa, 1805 Ponce. In mid-2012, AMGW Agency was ranked fifth largest public relations firm in South Florida by the South Florida Business Journal.

Since establishing AMGW Agency more than five years ago, CEO Edward de Valle II has strategically positioned the company to be among the region's premier digital, media planning & buying, and public relations agencies by expanding its global reach and services. Executing marketing strategies in all developed and developing regions of the world, the agency’s core capabilities include strategic media planning & buying, comprehensive public relations, and communications, creative and interactive services.