Think you know Darren Ockert? Think again. The British born, Miami based dance pop artist just launched the #YouDontKnowMe project and accompanying music video, a call to action to anyone who has ever felt unfairly judged based on appearances. The first single from Ockert's forthcoming album, Short Story Long, "You Don't Know Me's" video premiered on Logo's New Now Next. Though the track sparkles with peppy twinkling loops, crisp production and synths, catchy, uplifting melodies, and danceable beats, lyrically, the song touches on the pains of being in the public eye and the struggles of warding off false assumptions. In this new, interactive #YouDontKnowMe project, Darren Ockert calls upon anyone who has ever felt misunderstood or unfairly judged based on how they appear. Inviting people to post videos sharing personal stories of overcoming prejudices, Ockert hopes that this project can help to destroy stereotypes and help people realize that we are more alike than we are different.
