Sirius’s (Nasdaq SIRI) XM’s SkyDock should be available for sale in Apple’s (Nasdaq AAPL) retail stores within the next couple of weeks and then will be on the shelves all around the country.
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Sirius XM’s SkyDock accessory can turn every Apple iPhone and iPod Touch out on the street into a full-fledged satellite radio adept of receiving the full satellite line up, including the NFL, MLB and Howard Stern. With over 40 million iPhones and iPod touches previously sold, there is a phenomenal opportunity for Sirius XM to expand its subscriber base. While satellite radio’s retail channel sales have been relatively flat for the last couple of years, the SkyDock’s release combined with the Apple partnership presents significant promises for Sirius XM. The nation’s Apple stores see the highest sales per square foot in all of retail. In spite of the challenging economic environment, Apple’s retail stores have shown a 22% increase in traffic this last year. Apple reported 38.6 million visitors to its stores in just this last quarter alone.
SIRIUS is the leading provider of sports radio programming, broadcasting play-by-play action of more than 350 pro, college and motorsports teams. SIRIUS features news, talk and play-by-play action from the NFL, NASCAR, Barclays English Premier League soccer, UEFA Champions League soccer, Scottish Premier League soccer, Formula 1 Racing and hundreds of college teams, plus live coverage of several of the year’s top thoroughbred horse races. SIRIUS is the only radio outlet to provide listeners with every NFL game, plus every NASCAR Sprint Cup Series™, NASCAR Nationwide Series™ and NASCAR Camping World Truck Series™ race. SIRIUS also features original talk programming on SIRIUS NFL Radio, SIRIUS NASCAR Radio and Mad Dog Radio, as well as from ESPN, ESPN Radio and Sporting News Radio.
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