Alsbridge Advises Moving Beyond SIP Trunking to Maximize SIP Value

Award winning benchmarking, sourcing and transformation and network  advisory firm, Alsbridge, Inc., today released a new report – “To Achieve Maximum SIP Value, Move Beyond SIP Trunking,” elaborating why today’s enterprises need to move beyond carrier’s trunks and begin developing and implementing their SIP strategy through SIP Version 2. As per Alsbridge’s research, organizations taking the SIP Version 2 transformational approach versus typical SIP trunking, experience monumental savings of greater than 50 percent, and ROI in less than 24 months.

Alsbridge Chairman and CEO, Ben Trowbridge says, “There’s no question that Session Initiation Protocol (SIP) is an extremely powerful communications enabler and is becoming an increasingly ubiquitous game-changer for businesses.” Says, “However, many enterprises that have already deployed SIP, and many others in the initial planning stages, fail to harness its full value, especially in the cost savings and technology arenas.” Why? They approach it solely as a SIP trunking initiative, in which they migrate, from the public switched telephone network (PSTN), and reconnect SIP trunks to legacy systems, while reusing their incumbent carrier’s antiquated architecture, limited definitions, and dictated price points.

But consider these realities:

• The Tier 1 telecommunications providers very narrowly define SIP deployment as SIP trunking. But the real value of SIP is the session interoperability, leverage, and reach enterprises attain across multiple providers, partners and customers.
• With a typical SIP unilateral trunking arrangement, organizations have a one-to-one relationship between their system, the SIP trunking provider and ultimately the PSTN. However, an effective SIP strategy is one that leverages multiple providers
• The FCC’s Technical Advisory Council has recommended the PSTN – in particular the “S”, or the circuit-switched part of the nation's public telephone network – be sunsetted by 2018.
• Today’s organizations have at minimum two networks, their IP network and the PSTN. Why would they want numerous networks, providing duplicate services when they can have just one?

Clearly, today’s enterprises need to move beyond carrier’s trunks, in fact, beyond the PSTN, and begin developing and implementing – even if in an incremental manner – their Session Initiation Protocol (SIP) strategy.

SIP “Version 2” Transformation

Session Initiation Protocol (SIP) Version 2 isn’t actually the next generation of SIP, as per its definition by the Internet Engineering Task Force (IETF). Rather, it is how Alsbridge recommends an organization best strategize, roadmap, deploy and leverage SIP in a truly transformational manner.

This SIP Version 2 transformational approach, discussed in this white paper, enables native communications and thus an improved customer experience among all internal and external parties, the ability to change carriers in minutes, significant leverage when carrier contracts are set to expire, and access to new markets and cloud-based applications.

To understand how you can move beyond SIP trunking, and begin developing and implementing your SIP strategy, download the complete white paper To Achieve Maximum SIP Value, Move Beyond SIP Trunking.

About Alsbridge Inc.

Alsbridge provides world class sourcing advisory and benchmarking services for the CIO, CFO and CPO.  We’ve helped hundreds of companies reduce costs and get more value from their vendors.  Our experienced consultants leverage proprietary tools and information databases to identify and engage the optimal vendors for your situation, negotiate best practice terms at fair market prices, and improve the way you work with your vendors.  Alsbridge clients utilize the most cost effective and value added sources globally for IT infrastructure services, hardware and maintenance, network services, software and maintenance, application support and development, business processes and cloud services. Alsbridge was ranked the #1 outsourcing advisor in the world by the International Association of Outsourcing Professionals (IAOP) based on the value delivered to clients.  This commitment to delivering value to our clients has made Alsbridge a distinguished member of the 2010 Inc. 500 fastest growing privately held companies in America.