I typed medical marketing into Google and .15 seconds later I was shown about 366,000,000 results. Marketing matters in every industry. Go ahead, replace the word ‘medical marketing’ with any other kind of marketing and you’ll get pages and pages of results. But for this specific post, let’s focus on medical marketing. From medical marketing companies, to Interest and Face book pages dedicated to medical marketing, it’s everywhere.
When talking about medical marketing, the line is not clearly drawn. In the realm of traditional marketing, you’re either B2B or B2C. I’m assuming the same rules still apply for medical marketing, but instead of consumers, would they be considered patients instead? On the B2B stage would a doctor be considered a business? As you can see, many questions remain and answers are hard to come by. Throughout the course of my research on medical marketing, I did come across one article where I learned that doctors do in fact need marketing. This makes my point of ‘marketing matters in every industry’ all the more true. Doctors need medical marketing to attract (and retain) new patients, sell their products to other doctors and so on and so forth. The idea that there are doctors to go around and that competition is not fierce is wrong. After all, healthcare is competitive and not everyone has a go-to physician or medical aid - like a pharmacist or healthcare provider.
Essentially, medical marketing follows the same facets, uses the same elements and strives towards the same end result. We all have clients, a product or a service that needs exposure. That needs to be shared, shown, loved and dissected. That’s what marketing did before, does now and will do moving forward. The elements used will change over time. Technology will alter the path that we follow to reach our goals, but medical marketing remains as pertinent an industry as ever. Patients need doctors. Doctors need patients. Doctors need other doctors to share products with. Medical marketing isn’t new; it’s just in its infancy stages. The challenge of medical marketing is not so much the industry, but how can ideas and innovation be spread to that specific type of industry. You need an agency that’s full service and that isn’t afraid to take on new challenges, clients and industries. StandAlone marketing doesn’t just help businesses stand out, we help them StandAlone.
Are all doctors the same? No. Are all patients the same? Definitely not, the challenge in medical marketing is finding ways to use the old school and even modern tools of marketing products, businesses and services but converting them to focus on health care, doctors and patients. If you’re a doctor and have a product you want fellow physicians to know about or if you’re a new doctor in a new part of town and need patients, StandAlone is a full-service digital + traditional agency that welcomes challenges and solves them with creative’s solutions. Even in the medical marketing world, don’t just stand out. StandAlone.
