Liquid Capital a franchisor that specializes in factoring, received the “Franchisees’ Choice” designation at the 22nd annual Canadian Franchise Association (CFA) National Convention in Montreal, Quebec on April 8, 2013. The award recognizes Liquid Capital as a company whose franchisees display high levels of confidence in the company.
The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. This year, over 50 CFA-member companies participated in the survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.
“This award reflects the commitment Liquid Capital’s corporate team and its franchise owners have to each other. Our franchisees help motivate us to strive for constant growth and improvement,” said Brian Birnbaum, founder and director of Liquid Capital. “We are rapidly expanding in the U.S. and hope to use this as a benchmark for growth in all the markets we enter.”
“The true strength of a franchise system lies in the mutually rewarding relationship between a franchisor and its franchisees,” says Lorraine McLachlan, CFA president and CEO. “Being a Franchisees’ Choice designee is an honor and a vote of confidence because the high rankings in franchisee satisfaction come directly from the franchisees themselves.”
About Liquid Capital:
Founded in 1999, Liquid Capital (which franchises under the names Liquid Capital of America Corp. and Liquid Capital of Canada Corp.) is an international network of franchise owners or “principals” who help businesses grow and succeed through factoring, a specialized financial service that provides immediate financing secured by credit-worthy accounts receivables. Clients growth-oriented businesses and established mid-sized companies who often times require additional working capital when money is tied up in accounts receivable and obtaining funding from banks and other traditional resources means a long and arduous process. Liquid Capital also offers an extensive package of financial management services that allows clients to focus on operating their business without the need for a credit and collections staff.
Liquid Capital currently has a network of over 60 franchise owners or “Principals” in North America and is launching an aggressive expansion campaign targeting markets across the United States for growth.
