It’s been over 10 years since Clearwater businesswoman Joy Gendusa started assisting entrepreneurs with growing their businesses using direct mail postcards. In that time, her Clearwater-based firm has grown from a one woman operation in 1998 to an $18,000,000+ yearly grossing industry leader with over 37,000 customers served nationwide. The basic principle that built the whole enterprise — “the more you promote, the more business you will bring in”, no matter the economic scene.
Gendusa and U.S. Postal Service have joined forces to enlighten business owners on how to market their way out of the recession. Together they are co-sponsoring a local marketing seminar for a limited number of business owners, educating them on how to use proven techniques to market their way out of an economic slump. A U.S. Postal Service representative will be on site at the seminar to answer any questions business owners may have regarding marketing with direct mail.
In PostcardMania’s formative years Gendusa used direct mail postcards to grow her company rapidly. Since then she has become expert in combining direct mail with newer web and email techniques and is sharing these highly effective and successful strategies at the upcoming seminar. She has always had a true passion to educate entrepreneurs on the importance of marketing one’s company in order to succeed and thrive in any economic climate.
“The first expense that businesses usually cut when there is a recession is their marketing budget,” says Gendusa. “Those companies that make that deadly mistake usually don’t make it through the crisis. Being that small businesses are the true backbone of the American economy it is vitally important for all business owners to understand what they must do in order to not only stay alive but sustain growth.”
Gendusa says that although the seminar will focus on how to use direct mail to grow your business, she’ll also cover other marketing topics such as websites and email marketing, because they are “vital tools to any marketing campaign whether you use direct mail or not.”
The event is being held on November 6th, at St. Petersburg College’s Clearwater Campus and is open to all local businesses to attend for $49. The registration fee is simply covering her costs to put on the event, Gendusa says. Those businesses that hustle to sign up for one of the hundred available seats will never view their marketing the same way again!
For more information about the event or to register visit www.postcardmania.com/uspsseminar
About PostcardMania:
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services, websites and landing pages with free marketing advice. PostcardMania has seen positive expansion every year since its inception and has won many awards for creativity and marketing farsightedness, best business practices and expansion, including the Inc. 500 & 5000 lists. Joy Gendusa began PostcardMania in 1998 with nothing but a phone and a computer and zero investment capital. By 2008, revenues reached nearly $19 million and the company now employs over 150 people, prints 4 million and mails 2 million postcards representing more than 37,000 customers in over 350 industries each week. Visit www.postcardmania.com
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