Promotional Pens Are Found to be Most Effective Marketing Technique: Survey

Advertisements are an accepted way of increasing the clientele for your products. A recent survey has revealed that promotional pens are likely to be the most popular type of marketing strategy and it is amazingly effective. This method is well established. You can buy pens of different types in bulk and get a promotional message printed on them. The pens can be stick pens, rope pens and pens with screw caps or retractable caps and many more.

In a recent survey, it was found that 80% of the respondents declared that they possessed a personalized free pen given by different companies while 64% claimed that they used promotional pens. These figures clearly show how popular this gift is. So if you are looking for an inexpensive yet widespread and effective marketing strategy, the importance of promotional pens cannot be ignored.

The great advantage of promotional pens is that the total cost is very little. There is the cost of the pen itself that will vary depending on quality, type and style. Stick pens are the cheapest while the more expensive items include executive fountain pens and metallic pens. There is also the cost of printing your promotional message. The total cost is quite low. This is the reason why most companies use promotional pens. It has been seen that since they are functional and of usable quality, clients tend to retain them and the marketing message is communicated to them easily.

A number of online companies are now offering to manufacture promotional pens according to your specifications. You can choose from different styles, materials and ink types and get the message you want printed on them. These companies offer you the chance to review samples beforehand. They deliver bulk products at excellent prices.