Baby Einstein Recall: Disney Offers Refunds for DVDs

The Walt Disney Company is offering a refund for Baby Einstein DVDs, seemingly admitting the videos are not educational for babies.

Disney is offering anyone who purchased a Baby Einstein DVD between June 5, 2004 and September 4, 2009 full refund. No receipt is needed to collect a refund. The offer is valid until March 2010.

“We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” Susan Linn, director of Campaign for a Commercial Free Childhood, says of Disney’s move.

Baby Einstein was founded in 1997 by Julie Aigner Clark. Disney acquired Baby Einstein in 2001.

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