News / Fashion
2013 SwimShow Dives into More Swimwear Lines for Men
Flexing its muscles, this year’s 31st annual Swimwear Association of Florida’s SwimShow will expand its swimwear options for men after seeing a 20 percent growth in the category last year alone.
This year’s 31st annual global trade show will welcome more than 8,500 attendees and 2,500 brands from 60 countries. Men’s swimwear has been a part of the show for years, but is continuing its upward expansion in response to recent demand.
“Men’s swimwear in particular took the leading spotlight last year with its incredible 20 percent boost in sales, which encouraged more manufacturers to show larger selections this year and take advantage of this resurgence in the men’s market,” said Judy Stein, Executive Director of the Swimwear Association of Florida. “Men’s swimwear offers greater quality, variety, creativity and style than ever, making this July the perfect time to review and purchase the latest and greatest.”
Some of the men’s swimwear lines being featured this year include Parke & Ronen, Orlebar Brown, 2 (x)ist, Retromarine, Onia, Whittall and Shon, Andrew Christian, Win Win, Crasqi, Bayahibe, Venroy, Venissac, Frescobol Carioca, and Strongboalt, to name just a few.
In addition to more men’s swimwear, the 2013 SwimShow also features a catwalk show highlighting the glamour and adventure of the upcoming cruise and resort season, after party cocktails and hors d’oeuvres, trend and color seminars, a Swim Lounge for relaxation and meetings and evening happy hours.
SwimShow is also expanding the exhibit space in the convention center to nearly 400,000 square feet in response to extraordinary demand of so many new swimwear brands that want to enter the market.
SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders. SwimShow features a variety of iconic women’s, men’s and children’s swimwear companies.
“The mission of our organization has always been about ensuring that our event stays an exciting, dynamic and high-value swimwear trade event second to none, and we are constantly updating and enhancing SwimShow to better meet the needs of the ever-evolving industry we serve,” said SwimShow organizer Judy Stein. “As part of that growth, we look forward to showing the best in men’s swimwear this year."
