The CW Network has launched a six day marketing campaign to promote the special Halloween episode of their hit series "The Vampire Diaries." ChaCha will build an audience through a text-based campaign aimed towards teen and young adult viewers. The show will air on October 29, 2009 from 8:00-9:00pm (ET). In the Halloween Episode of "The Vampire Diaries" Vicki's behavior will become more dangerous as Stefan tries to help her. Elena tries to convince Jeremy to stay away from Vicki.
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The CW Network was formed as a joint venture between CBS Corporation (NYSE: CBS) and Warner Bros. Entertainment. CW is the only network targeting women from age 18-35 with series such as "America's Next Top Model," "Gossip Girl," "90210," "Smallville," "Melrose Place," and "The Vampire Diaries."
About the CW Network
This company hopes to prove there's room on the small screen for more than just the Big Four. Launched in 2006, The CW Network is a national TV network that reaches almost 95% of the country with prime-time programming aimed mostly at the young-adult audience segment. Its top shows include America's Next Top Model, Gossip Girl, and Smallville. The CW also broadcasts children's programming on Saturday mornings. Local stations owned by Tribune Company and CBS Corporation anchor the network's affiliate group. The CW is a 50-50 joint venture between CBS and Time Warner's Warner Bros. Entertainment unit.
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