Income Access, an innovator of affiliate marketing solutions for the
iGaming industry, has been shortlisted in the Affiliate Marketing category at the first ever Operator Innovation
Awards. Presented by eGaming Review (eGR), the inaugural event will be held
alongside eGR’s annual B2B Awards, for which Income Access is shortlisted in
the categories of Best Affiliate Software and Best Customer Service.
The Operator Innovation Awards, billed as a celebration of the most
creative and innovative operators in the industry, will recognise achievements
in traditional and emerging verticals alike. The category list includes: bingo, casino, poker, slots, mobile, and
social casino, among others. Awards will also be handed out for Customer Experience, Innovator of the Year and
Innovation of the Year.
As the supplier of a leading tracking and reporting software platform
for the iGaming industry, and expert affiliate programme management team, Income
Access is renowned for the innovative development of products that enhance
brand recognition and programme stability. Developed over the last year and
launched in March, the release of the Income Access AccreditationCourse (IAAC) marks an iGaming
affiliate marketing first from Income Access.
A unique, first of its kind online
certification course, IAAC is designed to set a standard for affiliate
marketing strategy and software proficiency. Through a comprehensive
certification process, operators and other iGaming stakeholders are able to
build their confidence in industry practices, which can then be used to enhance
their own business strategy.
“After 11 years of training
affiliate managers across all industry verticals, the Income Access
Accreditation course will bridge knowledge gaps and share the insight and
experience our team has learned through exposure to working with many of the
largest brands in the industry,” said Income Access CEO Nicky Senyard. “We believe that good people with solid
training are a cornerstone to any successful affiliate programme, and this
course provides access to training in a way that has never existed before in
the iGaming industry.” Senyard, the visionary CEO behind Income Access, has
long awaited the launch of this course, having identified a need for this type
of specialised training.
These and similar efforts have contributed to Income Access’ engagement
with an emerging US market. With 11 years of industry experience the company is
positioned to be a mentor, as well as partner, for operators looking to build
an online presence. Assuming this leadership role, Income Access is being
approached by operators looking to understand the benefits of affiliate
marketing and how it can improve ROI.
The 2013 eGR
Operator Innovation Awards will take place Thursday, 6 June, at the
Pavilion, Tower of London, UK.
About Income Access
Income Access is a leading
digital marketing company that specialises in providing the iGaming, lottery,
and trading (forex, binary Options) industries with comprehensive marketing and
business intelligence on the performance of marketing campaigns. Income Access
offers full-service digital marketing solutions, with a wide range of marketing
services and expertise, including SEM services, performance marketing
management, innovative benchmarking reports, and its analytics-driven tracking
and reporting technology.
Income Access is also at the forefront of personalised affiliate
management, with cutting-edge affiliate software and a diverse gaming network
of 22,000 affiliates across all gaming verticals. Its commitment to
information, innovation, and customisation has allowed Income Access to partner
with the most trusted names in online gaming, including: Betfred, Gala
Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU,
Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy,
Tombola, Stan James, Bet Victor, Twin
Spires, and Pinnacle.
CONTACT INFORMATION
Income Access Press Room
+1-514-849-8595
incomeaccess.com
pressroom@incomeaccess.com
