EasyCare®, the leading independent provider of automotive ownership benefits, today announced that the 2014 “The Best Training Day Ever™” event will be held on January 24, 2014, at The Roosevelt Hotel in New Orleans, LA. Secure your registration early by visiting the event website, http://www.thebesttrainingdayever.com.
The inaugural 2013 one-day training event teamed some of the retail automotive industry’s leading performance strategists and attracted more than 270 attendees. The 2013 event drew high profile sponsors, including EasyCare®, Covideo® by EasyCare®, NCM Associates, and Shell Lubricants as well as their Quaker State® and Pennzoil® brands.
Attending dealers learned about all aspects of operations, with practical information they were able to take back and implement at their dealership. The event focused on ways to enhance the buying and retention process through all customer touch points, including:
Speakers for 2014 will include Dave Anderson of Learn to Lead®, Jeff Cowan of Jeff Cowan’s Pro Talk, Inc., Alan Ram of Proactive Training Solutions, and Joe Verde of Joe Verde Group. These top auto industry trainers will offer valuable automotive dealership training that helps perfect “The Path to the Purchase™.”
“How do you top The Best Training Day Ever™?” asked Larry Dorfman, Chairman/CEO of EasyCare. “You do it again.We had very positive feedback from those who attended The Best Training Day Ever™, who noted the event gave them a distinct advantage with skills and knowledge they were able to use immediately to increase their success.”
Dorfman continued, “We are pleased to be able to offer this unique program, which demonstrates EasyCare’s commitment to fulfilling our mission of helping others succeed.”
The Best Training Day Ever™ was extensively covered by CBT News, who hosted their daily news show on site during the event. Interviews can be viewed on the YouTube channel for “The Best Training Day Ever™” along with a video promoting the 2014 event.
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About EasyCare®, an Automobile Protection Corporation – APCO Brand:
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge. Learn more at easycare.com.
About Covideo® by EasyCare®:
Covideo® by EasyCare® is a leading innovator of video email services. Founded in 2004 and headquartered in West Lafayette, IN, the company specializes in developing streaming video solutions to allow the consumer relationship to be more personal. The company’s technologies have been used by organizations across North America and in countries around the world. Learn more at http://www.covideo.com/auto.
