TransWorldNews, Inc, today announce a Pay-Per-Click (PPC) monetization strategy involving leading PPC advertising network MIVA Media (NASDAQ: MIVA).
Under the agreement, MIVA Media will provide PPC Search Ads on Finditt.com, TransWorldNews’ interactive PPC search engine. Finditt.com will be supporting their own PPC Ads with Pay-Per-Click Ads from MIVA Media. With the addition of MIVA Private Label Feed (PLF), Finditt.com now gains access to a Network that powers over billions of search queries per month, while providing users with a greater breath and depth of relevant content.
MIVA Media will monetize the content pages of TransWorldNews’ web properties through MIVA InLine. With MIVA InLine hyperlinked keywords can be moused over to reveal relevant sponsored content. MIVA InLine will be used to monetize the News and Press Releases, and Profile Pages on TransWorldNews websites (www.transworldnews.com). Finditt.com will also be using MIVA InLine with their Profile Pages (http://profile.finditt.com/) and Press Release pages http://news.finditt.com. Finditt.com is the only search engine that accepts direct press submission from clients. Advertisers on Finditt.com can now include press releases in addition to Pay-Per-Click Ads.
TransWorldNews, Inc., CFO Ray Firth stated, “We chose to work with MIVA primarily for three reasons – the flexibility of the providers’ implementations, the relevancy that Pay-Per-Click Ads deliver to our users and the monetization capabilities to increase our bottom-line.”
MIVA Media’s InLine Ads include a ‘Site Search’ feature. In addition to displaying a Pay-Per-Click Ad, MIVA InLine also displays editorial links associated with the highlighted keyword, directing users to other related pages of TransWorldNews, Inc. sites. This is designed to enhance the online user experience to relevant content of press releases or profiles they are viewing.
“MIVA is happy to partner with TransWorldNews and to provide them with the flexibility to use multiple Pay-Per-Click implementations. MIVA partners can choose to display InLine Ads alongside Content Ads and Search Ads from MIVA, providing the ability to fully monetize website content.” said Brian Mukherjee, SVP North America, MIVA Media. “We are focused on working with partners, such as TransWorldNews, in a collaborative way to ensure the success of their online business.”
About TransWorldNews, Inc. and Finditt.com
TransWorldNews, Inc., a global leader in news and press release distribution, owns and operates Finditt.com, a full-service, interactive search engine. Along with providing relevant search results for submitted queries, Finditt.com has created services providing Direct News Submission, Realty Listings, Auto Listings, Online Auction Listings, Travel Listings, Finance Listings, and Classified Listings. Finditt.com has also created features such as Video Viewing and Uploading, Dating Service, Blogs, an Online Networking Community and more.
About MIVA Media
MIVA Media is a leading digital advertising network which connects millions of buyers with sellers. Online, MIVA Media delivers highly targeted, cost-effective leads to advertisers through its Pay-Per-Click Ads and helps maximize revenue for the thousands of web publishers that display its Ads. On mobile, MIVA Media enables advertisers to reach potential customers in the U.K. via SMS through its powerful Pay-Per-Text Ads. MIVA Media also facilitates e-commerce through its MIVA Merchant shopping cart software. MIVA Media is owned by MIVA, Inc. (NASDAQ:MIVA) which operates across North America and Europe.
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