Income Access, a leading supplier
of marketing software and affiliate programme management for the iGaming
sphere, has launched a new Affiliate Programme Audit service to guide partners as
they strive to maximise ROI.
With over 11 years of experience in affiliate management, Income Access
is uniquely positioned to provide in-depth audits and recommendations to optimise
affiliate programmes. Through the experience of working with close to 200 leading
brands, the company has gained a holistic perspective of the iGaming industry. Leveraging
their collective expertise, Income Access’ Affiliate Programme Audit service affords
operators the chance to gain an independent perspective on key opportunities, delivering strategic guidance on how to get the most from their
programme.
Operators are confronted with an ever-changing market landscape where saturation, legislation and, strong competition, have highlighted the need for strategic direction towards increasing ROI. Larger more established programmes are not exempt from these trends, with some seeing less than half of their affiliate database generating traffic, and sometimes fewer than a quarter referring new player registrations.
To address these challenges, operators are looking for methods to maximise affiliate performance through database optimisation and a clear understanding of where to devote resources.
Nicky Senyard, CEO and founder of Income Access, states that programme audits are central to making the most of these efforts. “The Affiliate Programme Audit provides a strategic road map that will narrow focus and ensure that resources are optimally invested,” she says. “Having the right affiliates, knowing how to maximise your affiliate partnerships and creating database efficiencies are paramount to continued cost-effective long term growth.”
With the Income Access Affiliate Programme Audit, partners will have access to a range of tools to help them make more informed decisions regarding resource allocation and strategy. These tools are comprised of a technical and marketing set-up audit, SWOT analysis, evaluation of programme profitability, commission structure audit and recommendations for optimal affiliate segmentation.
The affiliate audit serves as a short-term, low investment service that will allow iGaming brands to leverage the experience of an independent, credible evaluator who will assess the performance of their programme and highlight key opportunities to help optimise their overall output.
Click here for more information on Income Access’ Affiliate Programme Audits.
About Income Access
Income Access is a leading digital marketing company that
specialises in providing the iGaming, lottery, and trading (forex, binary
Options) industries with comprehensive marketing and business intelligence on
the performance of marketing campaigns. Income Access offers full-service
digital marketing solutions, with a wide range of marketing services and
expertise, including SEM services, performance marketing management, innovative
benchmarking reports, and its analytics-driven tracking and reporting
technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires, and Pinnacle.
Contact Information
Income Access Press Room
+1-514-849-8595
incomeaccess.com
pressroom@incomeaccess.com
