Active Win Media LTD, a full-service marketing agency based in Manchester, UK, is pleased to announce that Betfred, the UK’s largest independent bookmaker, has contracted the agency’s services to manage Betfred’s affiliates. Under the new business relationship, Active Win will develop a new affiliate programme named ActiveWins to encompass Betfred’s diverse affiliate programmes. The ActiveWins affiliate programme will be launched at the Amsterdam Affiliate Conference, taking place 11th to 14th June 2013 in Amsterdam, the Netherlands.
As well as the strong Betfred brand, the ActiveWins programme will include the sportsbook-focused Totepool.com and online bingo website Bucky Bingo. Ahead of the Amsterdam Affiliate Conference, the three affiliate programmes will be combined into the ActiveWins affiliate programme.
“The ActiveWins affiliate programme unifies top iGaming and sportsbook brands,” said Warren Jacobs, Managing Director of Active Win. “ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.”
Jacobs, along with Tim Pindar, Head of Digital Marketing at Betfred.com, and a number of ActiveWins Affiliate Managers will be presenting the new ActiveWins affiliate programme at Booth L16 of the Amsterdam Affiliate Conference. New affiliates who sign-up to the programme at the event will receive a special bonus commission structure of 60% during the first month, 50% in the second and 40% in the third month. Additional ActiveWins affiliate programme promotions will be announced over the course of the next 12 months.
The brands incorporated into the ActiveWins affiliate programme will continue to be managed using the affiliate management software of Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming industry. Income Access will also provide affiliate management support to the programme.
“We are thrilled to be partnering with Betfred and Active Win on this new stage in the development of the Betfred portfolio of affiliate programmes,” said Nicky Senyard, CEO of Income Access. “With dedicated support from Active Win, Betfred’s brand and product strength, and with affiliate software powered by Income Access, affiliates have a winning combination.”
Affiliates who are interested in arranging a meeting with one of the ActiveWins Affiliate Managers at the Amsterdam Affiliate Conference to discuss opportunities should email Active Win.
About Betfred.com (www.betfred.com)
Betfred was founded in 1967 by Fred Done and is now the world’s largest independent bookmakers, with over 1350 retail shops. Betfred acquired The Tote in June 2011 and has exclusive licenses to operate pools products on UK horseracing. Petfre operates the Betfred brand online and on mobile, offering a range of products including an online sports book, casino, poker, bingo, games, lotteries and mobile gaming, for which Betfred won the Innovator in Mobile 2012 award. Betfred.com produced the UK’s biggest online win of over £5.1 million and is home to the popular Goals Galore and Double Delight/Hat-trick Heaven football promotions.
About the ActiveWins Affiliate Programme
The ActiveWins affiliate programme unifies top eGaming and Sportsbook brands, including Betfred.com. ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.
Contact Information: Warren Jacobs, Managing Director, Active Win. Email address: hi@activewins.com
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (forex, binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires, and Pinnacle.
Contact Information
Income Access Press Room
+1-514-849-8595
incomeaccess.com
pressroom@incomeaccess.com
