Ethinos Digital Marketing is the proud winner of a Silver in
the Not-for-Profit category of the prestigious DMA Echo Awards India 2013; which reward creative excellence in
advertising and marketing campaigns. These awards are a leap forward towards global
acknowledgement and recognition, with Ethinos being one of the only independent
Indian digital marketing companies to bag an honour, competing against top international
agencies. Being judged on four critical parameters viz. Results, Strategy,
Creativity, and Media Choice given a weightage of 50%, 20%, 10%, 10% respectively;
it was the outcome of a sound overall strategy and well-timed execution that
led to Ethinos clinching the Silver.
Ethinos won the Silver in the Not-for-Profit category for
its ‘India Cheers Loud and Clear’ campaign carried out for Olympic Gold Quest,
a nonprofit organization working towards promotion of sports and dedicated to
empowering Indian athletes to become Olympic medalists. The campaign aimed at
creating awareness about Olympic Gold Quest’s activities, garnering nationwide
support for Team India at the Olympics, and making every Indian feel
responsible towards playing a role in enabling talented sportspersons to reach
their highest potential. The aim was simple; reach out to a billion Indians and
get them together for the London Olympics 2012. It was achieved through an
integrated digital marketing strategy encompassing activities like social media
management, search engine marketing, online advertising, email, etc.
The success of the digital marketing strategy was apparent
with the campaign receiving more than 17.3+ million impressions, increasing
online contributions manifold, and also being featured as a success story by
Facebook Marketing India.
“Working with Ethinos has always been a great experience,
and we are thrilled with this award. It’s a victory for us all!” said Viren
Rasquinha, CEO, Olympic Gold Quest.
“This award is a big milestone for us, and I’m happy to have
won it for Olympic Gold Quest because sport is a cause that the team supports
and is passionate about. It’s all thanks to a coordinated effort from the
different teams at Ethinos as well as the creative freedom and support from
Olympic Gold Quest. We look forward to this being the first of many more
milestones,” said Siddharth Hegde, Managing Director, Ethinos Digital
Marketing, on winning the award.
About Olympic Gold Quest
Olympic Gold Quest
(OGQ) is a program of the Foundation for Promotion of Sports and Games which is
committed to bridging the gap between the best athletes in India and the best
athletes in the world thus helping Indian athletes to win Olympic Gold medals. OGQ
endeavors to create a level playing field for athletes; to enable them to
compete at the highest level of sport.
