Jessica Dewell, Founder of Red Direction feature on Close-Up Talk Radio

CLOSE-UP TALK RADIO SPOTLIGHTS JESSICA DEWELL OF RED DIRECTION

Be real. Be transparent. Know how to find the people you want to talk to. These are key elements in forging lasting relationships. In the competitive and ever-evolving online business world, you must understand your audience and communicate effectively to meet their needs.

Strategic marketing consultant and founder of Red Direction, Jessica Dewell has cultivated an extensive knowledge of online marketing strategy since 1997. “Across industries, every opportunity brings me back to customer-driven strategies connecting businesses with their target market segments,” says Dewell.

Dewell utilizes her background in web design, marketing and public relations to assist businesses with social media and internet communication strategies, truly bridging the gap between a company’s message and its effective delivery to the audience.

“Having been on both sides, I ask questions and listen to people’s answers during a business consult, determine their goals and devise a plan to increase customer awareness of their products,” says Dewell. Visit Working with Red Direction for specific details.

In the midst of an every-changing economy, keeping a fresh perspective is essential to survival. “People sometimes feel like they have to do it all,” states Dewell “But overextending marketing team resources can cause a business to lose effectiveness – hence the need for outsourcing. You don’t have to be everywhere and on every social media site. Instead, focus energies where the target market wants to interact.”

At www.reddirection.com, Dewell shares her extensive knowledge of marketing strategy. The dedicated staff at Red Direction will help to find your audience, show how to engage them in conversation and increase opportunity.

“Show an audience why it’s essential to use your product,” advises Dewell. “You need to translate the purpose. Build the desire. Know the cues that to engage them and identify when they are ready to become a loyal customer.”

In 2013, Dewell wrote two essential marketing communication eBooks for small business owners. Sign up on Red Direction to read Communication Strategy Bullsye! Effectively Targeting Your “Character” Customer today. The second text, Conversational Stand Outs: Marketing Communication Strategies to Energize Two-Way Dialogues with Your Target Audience will become available in June (also on Red Direction).

Close-Up Talk Radio will feature Jessica Dewell in a four-part series with host Jim Masters at www.blogtalkradio.com/closeuptalkradio on June 8, June 15, June 22, and June 29, 2013. All shows will air at 10:00 a.m. EST on their respective dates.

For more information about Jessica Dewell visit www.reddirection.com, https://twitter.com/jess_dewell, http://gplus.to/JessDewell or http://www.linkedin.com/in/jessicadewell.