Lee's Summit 6/6/2013 8:50:41 PM
News / Automotive

Cutting Edge Online Identity Could Yield Big Dividends for MBPI

MBPI launches a new cutting online Identity that will increase brand visibility, notoriety, and profitability.

Mechanical Breakdown Protection, Inc. (MBPI), one of America’s premier extended vehicle service contract providers for the automotive industry, launches a new client focused and consumer focused online presence. This new synergy of an enhanced website, a new Facebook presence, and a new LinkedIn presence is expected to drive brand awareness and enrich client and consumer engagement with MBPI.

What MBPI’s new online identity brings to the table is an enhanced user interface and a more expansive source of product knowledge that will allow for a more fulfilling online experience for dealerships, agents, and consumers. While prominent in certain sectors, MBPI anticipates its Preferred vehicle service contracts, Extra vehicle service contracts, GAP coverage, and dent coverage will gain a more widespread brand notoriety due to the increased visibility that their online identity will bring. Product features and benefits are now more accessible than ever before, creating additional ways for consumers, agents, and dealers to engage with MBPI and discover how MBPI can benefit them.

"Our online visitors will now experience a more pleasing and information-filled site,” says President Kevin Orr. “Our new home in cyberspace creates a more rewarding experience for consumers, agents, and dealers, who now have the opportunity to really see the strength of our products and our brand.”

With a new online identity coupled with a proven track record of administrative excellence, MBPI believes that the sky is the limit for their growing brand in the vehicle service contract industry.

About MBPI

MBPI was founded in 1981. MBPI’s corporate headquarters is based out of a state-of-the-art facility in Lee’s Summit, MO. With an A+ rating from the Better Business Bureau and products being underwritten by First Colonial Insurance Company, a member of the Allstate family of companies, MBPI’s administrative excellence is no secret to the vehicle service contract industry. In addition, over 100 of MBPI’s selling dealerships have been partners for over 25 years. MBPI offers a variety of vehicle service contracts for both new and used vehicles as well as industry leading GAP and dent protection. MBPI’s philosophy is to seek out quality dealers and provide the highest possible level of service to the dealer, the agent, and the consumer. For additional information, please visit MBPI’s website http://mbpnetwork.com or call 800-325-7484.