QualityStocks would like to highlight
GRILLiT (
OTCBB: GRLT), operator of fast-casual, healthy restaurants in Florida. The company was founded on the concept of delivering a fast-casual dining experience with fresh, nutritious home-style cooking. Leveraging more than four decades of experience in the food industry, the founders of GRILLiT established this unique business model to satisfy the ever-increasing demand for delicious and healthy food while providing the perfect ambiance for guest to relax and enjoy great cuisine.
In the company’s news,
GRILLiT, is building its marketing campaign centered on the benefits of its healthy foods options as part of a healthy living lifestyle. Recognizing the high value that health-conscious consumers place on making healthy food choices, the company will center its marketing initiatives on this particular segment of the population.
“As part of our growth strategy, we have recognized that much of the appeal of our brand recognition is that the majority of our food menu choices are attractive to health-conscious consumers,” GRILLiT CEO Raymond Dias stated in the press release. “Therefore, we are committed to making this a focal point of our upcoming marketing efforts. We are in the process of filling out our senior management, and plan to bring industry leaders in to key positions – including those with significant fast casual restaurant marketing experience.”
Since the announcement of its merger with Green Equity Holdings last April, GRILLiT in May 2013 opened its second restaurant location in Pembroke Pines, Fla., and reports that it is in the final stages of securing its senior personnel.
The company’s stated growth strategy is based on a five-year plan to roll out a total of 79 franchised and/or corporate-owned stores in nine States: Florida, Kentucky, Ohio, New Jersey, New Hampshire, North Carolina, Tennessee, Georgia, and Pennsylvania.
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Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.
