Progressive Grocer has added Wisdom Natural Brands President Carol May to their list of Top Women in Grocery for 2013. The voice of the retail food industry for nearly 90 years, Progressive Grocer is the source for authoritative, comprehensive, relevant, research-based editorial content and news.
The Top Women in Grocery award recognizes the integral role women play across all areas of the dynamic retail food industry. Recipients are female movers and shakers who have demonstrated outstanding leadership and influence in their companies and in the industry at large, and who have been deeply involved in their communities and related philanthropic activities.
As President, May oversees strategy, operations, finance, sales, marketing and branding for Wisdom Natural Brands. She has been integral in moving Wisdom Natural Brands from a small Arizona company to a multi-million dollar international brand that competes with conglomerates in one of the hottest categories in the food industry.
“I am overwhelmed with this honor. To be recognized in this exclusive and select group of influential women from major corporations is very humbling. This is an honor and indeed an award that I will cherish forever,” said Carol May after learning of the award.
A privately held, international company, Wisdom Natural Brands’ SweetLeaf® products command more than 40 percent share of sweetener sales in natural food stores. Ms. May also led the brand’s successful expansion from natural stores into mainstream groceries.
May’s influence is felt not only within Wisdom Natural Brands but within the entire natural sweetener/sugar alternative category. With health concerns rising worldwide, Carol May and her company have a special place in their hearts (both personal and corporate) for children. Their loving, sweet care for children is Carol’s vision to truly better the lives of those who would be touched by their involvement. Children (and adults) with diabetes are Carol’s special focus. Carol is personally involved with such organizations as the American Diabetes Association, Marjorie’s Fund (people living with type 1 diabetes in the developing world to survive diagnosis and thrive into adulthood), and WiL Power (an organization committed to fighting childhood obesity), to name a few.
SweetLeaf is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. It is sold in a variety of innovative formats: packets, tablets, liquid, flavor drops, and bonded to cane sugar for cooking and baking. Wisdom Brands also produces herbal teas, under the Wisdom of the Ancients® brand.
For more information about SweetLeaf or SugarLeaf, visit http://www.sweetleaf.com.
About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic index. The sweetener was recognized as the 2012 award winner for best-tasting stevia product by the International Society of Antioxidants in Nutrition and Health. SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia Plus® Shaker Bottles for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SugarLeaf™, also by Wisdom, bonds SweetLeaf with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia drops add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf products, recipes and more, visit http://www.sweetleaf.com.
Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.
SweetLeaf and Wisdom of the Ancients products can be purchased online at http://www.buywisdom.com or at grocery and health food stores throughout the U.S. and Canada.
MEDIA CONTACTS:
Lisa Davary
McFadden/Gavender
O: 520-882-6262
M: 415-299-9528
lisa(at)mcfaddengavender(dot)com
Diego Romero
McFadden/Gavender
O: 520-882-6262
M: 520-401-1693
diego(at)mcfaddengavender(dot)com
Website:
http://www.sweetleaf.com
