San Diego, CA. (July 29, 2013) –ERNY Financial announced that it has formally changed its name to Reality Shares, Inc.
We are very excited about the launch of our new corporate name to Reality Shares, which more accurately reflects our Company identity," said Eric Ervin, Chief Executive Officer and President "We are proud of the direction of the Company as we continue to position ourselves for accelerated growth."
The new name better reflects the company’s philosophy on creating real investment vehicles to invest directly in the fundamentals (Earnings, Dividends, Cash Flow) of a company and change the way people think about investing by tying investment performance to company performance.
“We believe investment success should be based on reality not popularity.” added Ryan Ballantyne, Director of Capital Markets. “Stock prices are based on public opinion which can at times reward the worst and punish the best companies. Predicting the future growth of a company should lead to success in investing, not predicting the whims of the market.
The name change also marks the beginning of a new marketing approach, including a new website with expanded functionality to be launched later this year.
About Reality Shares
Reality Shares creates Fundamentally Traded Products, ETF’s and other liquid tradable investment instruments to track and deliver the aggregate fundamentals of a portfolio of companies without exposing investors to the fluctuations of the stock market. For more information visit www.realityshares.com or Contact Kristi Procopio 619-487-6978
