Enviga ‘calorie reducing’ soda falsely advertised and may actually make some people fatter, charges CSPI: NewsTarget.com

A new soda claiming it reduces calories was doubted to be effective upon its official release in October 2006, and now the Center for Science in the Public Interest (CSPI), a public nutrition and health advocacy group, is suing over false advertising. The soda is called Enviga, a caffeinated green tea-flavored soda conceived jointly between Coca-Cola Co. and Nestlé S.A. of Switzerland.

When launched, Coca-Cola called it "the drink proven to burn calories" in an October 11, 2006 press release. Drinking three cans will let you lose 60 to 100 calories, the companies said. However, at the time, no publicly available evidence supported these claims; the first public release of the clinical study done by Nestlé was published February 2 as a partially paid advertisement in the journal Obesity.

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New negative calorie 'Enviga' soda falsely advertised and may actually make some people fatter, charges CSPI

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