Montreal, QC November 13, 2009- mFortune Mobile Casino will launch an advertising campaign on major UK TV network, ITV, on November 25 promoting their popular mobile bingo site. mFortune expects this ad campaign to dramatically increase their user base and brand recognition, and increase conversion rates and user loyalty from their existing marketing channels.
The new ad campaign from mFortune invites users to text “bingo” to 88088 to receive a free 5 pound bonus to test out the mobile software. The ad, which is 10 seconds long, will run 3 times a day until December 5, 2009. Estimated exposure is 5 million viewers, who will see the spot on average 3.5 times, for a total exposure of 17 million.
In addition, during this time, mFortune will be featured as the top advertiser on the Orange mobile internet portal, exposed to every Orange customer who logs into the mobile internet during this time.
As an indirect benefit of this ad campaign, mFortune hopes to see increased sales from their other marketing channels, such as their affiliate program, which is hosted and managed by Income Access. UK affiliates who promote mFortune will benefit from this ad campaign, as the number of users searching for mFortune online will increase dramatically, as will brand awareness, a key factor in converting new players.
“In the early stages, we saw a lot of resistance from traditional affiliates who had not had success promoting mobile gaming, or who felt it was too much of a niche product,” noted Income Access affiliate manager Louis Deering. “However, I think this TV campaign is proof that mobile gaming has now entered the mainstream, and should be a part of every affiliate’s promotional mix.”
For affiliates, mFortune offers industry leading commissions (50% lifetime revenue share + £1 CPA per free download), full WAP/WML tracking capability, and a wide variety of high quality mobile casino games, including Bingo, Greyhound Racing, Roulette, Blackjack, Sexy Poker and their newest, Pirate’s Treasure.
“Over the past year we’ve watched the mFortune program grow by leaps and bounds, proving that a mobile casino product can compete with online casinos in terms of revenues and new player acquisitions,” said Income Access CEO, Nicky Senyard. “We’re tremendously excited to see how this new TV campaign will increase demand for this innovative brand, and look forward to helping more traditional affiliates make the leap to promote mobile gaming.”
For affiliates with UK traffic, mFortune offers the capability to set up exclusive SMS short codes, allowing affiliates to promote to mobile users offline or on the web with full tracking capability.
mFortune is the only major mobile casino to offer “pay-by-phonebill” deposits for players in the UK. This feature allows users to deposit without a credit card or 3rd party payment processor, which dramatically improves conversion rates.
mFortune’s affiliate program is powered by the Income Access iGaming affiliate software. Completely brandable and customizable, the Income Access affiliate software provides iGaming operators with the ability to extend their brand experience to affiliates. Featuring a variety of in-depth tracking reports and marketing tools, the Income Access software offers affiliates the resources they need to maximize the return of their online marketing campaigns.
About mFortune
mFortune Mobile Casino is owned and operated by In Touch Games Ltd, a well known manufacturer of coin-operated gambling machines, and is licensed by the UK gambling commission. mFortune is fast becoming the number one mobile phone casino in UK, supporting over 400 mobile handsets, including the iPhone. 10 high quality 3D Java games including bingo & Live H2H Dog Racing, both with real time admin & live chat. The mFortune affiliate program supports both WEB and WAP affiliates, and is hosted exclusively through the Income Access affiliate network.
CONTACT INFORMATION
Simon Wilson
mFortune
About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.
CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
http://www.incomeaccess.com
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