The company, which has aggressive growth sales, has merchandise predominately priced below $40. Rue21 sells clothing designed to appeal to people who want to look and feel 21-years-old.
Shares of rue21 rose $5.15, or 27 percent, to $24.15 this afternoon. Its initial public offering of about 6.8 million shares priced at $19 per share, above the $16 to $18 per-share range expected by the underwriters, raising $128.6 million.
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