Disney, Inc. (NYSE: DIS) has announced that weeks before the release of their upcoming animated feature The Princes and the Frog, they are already receiving high demand for the film inspired merchandise. Since the launch, retailers have already reported that the merchandise has begun selling out other Disney Princess items by double digit percentages. Over 45,000 dolls have sold in less than a month with 17,00 of them selling in last week alone.
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About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS - News) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe.
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