Kimberly-Clark Corporation's (NYSE: KMB) business unit Kleenex is very proud of the New York Football Coach, who in his most recent press conference brought a box of tissues with him. Following a traumatic loss at home against Jacksonville, the coach broke down in tears in front of his team. When he was asked about that incident, he responded saying he is "man enough to be me."
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To show their support Kleenex is offering him an all season supply of Kleenex brand facial tissues to keep in the team's locker room. Kleenex wants to let him know that he is not alone. A survey done by the Kleenex brand showed that men are 6x more likely to tear up when their favorite sports loses, than women.
About Kimberly-Clark Corporation
Kimberly-Clark Corporation, incorporated in 1928, is a global health and hygiene company focused on product innovation and building its personal care, consumer tissue, K-C Professional and Other and health care brands. The Company is principally engaged in the manufacturing and marketing of a range of health and hygiene products worldwide. The Company operates in four segments: Personal Care; Consumer Tissue; K-C Professional & Other; and Health Care. In April 2009, the Company announced that it acquired Jackson Products, Inc., a provider of welding safety products, personal protective equipment and work zone safety products.
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