"Cyber Monday," is the newest shopping event retailers are hoping will drive up sales for the holiday season. The term is used to describe the upsurge of online shopping on the Monday following Thanksgiving and companies are relying on the freshly coined holiday to make up for some of the losses they have endured over the year.
The National Retail Federation has reported 87% of retailers will partake in “Cyber Monday” offering some promotion or another, with 43% offering deals for the day. With sales down for the season, the NRF is marketing the day with more gusto than usual.
Cyber Monday began organically around 2005 when the NRF first notices a rise in online sales the Monday after Friday when people began using their high speed internet connections at work to benefit from some of the sales they hadn’t made it to on Black Friday. Never a group to miss a marketing opportunity, they turned the trend into an extension of black Friday.
Since then shopping traffic on CyberMonday.com went has risen from an average of 13,000 visitors in the month of November to more than 1 million on the Monday following Thanksgiving.
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