Colossus Bets, a UK-based online sports betting company, has announced a new partnership with Michael Owen. The former England striker will become the brand ambassador for the company’s range of sports-pool options, including ‘The £10,000,000 Colossus’. The announcement follows the recent launch of the Colossus Bets affiliate programme, which is managed by Income Access, a turnkey provider of technology and affiliate management solutions for the iGaming industry.
As part of his new role, Owen, whose 40 goals scored between 1998 and 2007 for the England national football team have only ever been exceeded by three other players, will provide his picks and advice on the Colossus as well as playing the weekly seven-leg, correct score football pool himself.
“Once I saw the Colossus Bets concept, I had little hesitation in getting involved – this is one of the most innovative and exciting betting ventures I have seen,” said Owen, who won the 2001 ‘European Footballer of the Year’ award and is currently a football commentator for UK-based TV channel BT Sport. “The idea that football punters can win a weekly £10,000,000 prize for an outlay of as little as £2 is an incredibly attractive proposition. For the first time, we have lottery-sized prizes available to be won on the sport I love.”
Colossus Bets CEO Bernard Marantelli, who has known the former England and Liverpool F.C. striker for several years, said that he was delighted that someone of Owen’s standing had seen the potential of Colossus Bets. “Michael Owen was a star for England, and he will be a star for Colossus Bets as our ambassador,” said Marantelli.
The announcement of Colossus Bets’ new partnership with Michael Owen follows the launch of the Colossus Bets affiliate programme last month month. The programme offers affiliates a revenue share commission structure whereby they earn 5% of the turnover of every bet placed by a referred player for the first five years of the player’s activity, and 2% of all cash-in volumes as well as 2% of all player wins. After five years of a player’s activity affiliates are paid 3% of turnover from every bet, while earnings from cash-in volumes and player wins remain at 2%.
Colossus Bets’ affiliate programme is managed by Income Access’ affiliate management team, who boast more than a decade’s experience managing affiliate programmes for some of the biggest operators in the iGaming industry. In addition, the programme is managed using Income Access’ affiliate management software, which won the accolade for Best Affiliate Software at the 2013 eGR B2B Awards.
“We’re excited to see Michael Owen’s involvement with Colossus Bets, a world-class sports-betting brand,” said Nicky Senyard, CEO of Income Access. “Owen brings to Colossus a wealth of football knowledge and experience, making the brand even more enticing to players.”
Affiliates interested in joining the affiliate programme should contact Colossus Bets.
About Colossus Bets
Colossus Bets is a pools betting operator, licensed and regulated by the UK Gambling Commission. The company offers a series of correct score and correct outcome football pools bets, backed by minimum guaranteed prize pools. This includes its headline pool, ‘The Colossus’, which has a weekly £10,000,000 guaranteed prize fund. Colossus Bets also offers a leg-by-leg cash-in option giving players the opportunity to cash-in all or part of their live tickets as the matches in a pool are progressing.
Contact Information
Bernard Marantelli, Founder & CEO
Telephone number: +44 (0) 75823 59156
Email address: bernard.marantelli@colossusbets.com
Website: colossusbets.com
Affiliate sign-up page: affiliates.colossusbets.com
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (forex, binary options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 25,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires, and Pinnacle.
Contact Information