Star's Chairman, Paul L. Perito commented that, "the change in trading symbol reflects our intent to signal more prominently the company's core mission and business, which is to reduce the harm associated with tobacco use. We have stated since the beginning that the most dangerous way to use tobacco is to inhale cigarette smoke into the human lungs, and that the best choice always will be to stop smoking."
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Star Scientifics’ subsidiary, Star Tobacco, manufactures and sells two brands of dissolvable smokeless tobacco that are made with very low-TSNA tobaccos. These products were developed in 2001 and 2003 to offer adult dependant smokers (and users of traditional smokeless products) an alternative to cigarettes and other tobacco products. As the company recently reported, Star also is on track to submit an application in early 2010 to the FDA for approval to market Ariva BDL and Stonewall BDL dissolvable smokeless tobacco. The company hopes that these products will be the first to be approved by the FDA for sale as "modified risk" tobacco products. In June 2007, Star Scientific formed its Rock Creek Pharmaceutical subsidiary in order to develop a range of botanical-based pharmaceutical products that are designed to treat tobacco dependence and a range of neurological conditions, as well as nutraceuticals. As the company has indicated in recent press releases, Rock Creek has developed a nutraceutical product, CigRx that is intended to help adults who have stopped using tobacco to maintain a nicotine-free metabolism. Pre-market testing and analysis is ongoing, and the company anticipates that CigRx will begin in test marketing in 2010.
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