Ford Aims High

Ford is the fourth-largest automaker in the country and they are doing whatever it takes to become even better.  Recently they announced their efforts to spend R$2.8 billion at the Camacari plant, which is a state-of-the-art plant in the northeastern state of Bahiato. This new projects aim is to increase output by 20% to 300,000 vehicles a year.  The Camacari plant produces the sport utility vehicle EcoSport and the Fiesta subcompact.  1,000 jobs should be produced in conjunction with this investment.

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Ford, being the fourth-largest automaker in Brazil feels that this venture will only help strengthen its position.  This will give them potential in the market to edge past its peers such as Italy's Fiat, Germany's Volkswagen and some Asian and French manufacturers.

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