Montreal, QC. October 29, 2009—Stan James, the pioneers of live in-running sports betting, has launched its affiliate program, powered by the Income Access affiliate marketing software. Having set the pace and blazed a trail for many other bookmakers to follow, Stan James’ marketing strategy is based on creating long-term partnerships with affiliates. And now with the Income Access software, they are able to provide affiliates with marketing tools, such as banners, videos and content, now all conveniently available through one interface.
“It’s very important to us that affiliates in our program feel like partners,” said Anthony Hodgetts, Affiliate Manager from Stan James Plc. “Equally important, was teaming up with a marketing company that had a great reporting structure, allowing us and our affiliates to investigate trends proactively, and that would facilitate us staying in contact with our affiliate partners quickly and easily. Income Access marketing software answers these needs, and we are confident that together, we can add value to our affiliates’ activities, and give them a head start on the competition.”
In addition to the new reporting and tracking software, Stan James has also released a radically updated affiliate home page ‘InfoZone’, which will add value to the activity of any affiliate by offering information on all upcoming promotions, latest video and creative as well as a weekly Blog for SEO and Web Optimisation trends.
Stan James is synonymous with live in-running sports betting, where traders update the prices while the sporting event is in progress. This has raised the bar for the whole industry, allowing Stan James to become the leaders in the field of sports betting.
With the Income Access software, the Stan James affiliate program provides affiliates with a wide variety of advanced tracking tools and graphical reports, giving affiliates the information required to optimize their online marketing campaigns. Affiliates and operators can access critical analytics at a glance from their dashboard, and take advantage of Income Access’ newest software features, including PPC tools that track Google Adwords campaigns.
“The roll-out of a new affiliate program is an exciting development for both Stan James and their affiliates,” said Nicky Senyard, CEO of Income Access. “There is an excellent opportunity for Stan James affiliates to generate revenue through this program, and incorporating Income Access’ robust software system will help to maximize their affiliate marketing efforts.”
The Stan James affiliate program is now live with Income Access for new applications. Existing Affiliates will be migrated across to the new system on December 1st, 2009.
About Stan James
The Stan James brand has been at the forefront of Sports Betting over the last decade. With innovative markets and value prices, Stan James has become one of the most acclaimed names within the betting industry. Synonymous with live in-running sports betting, where traders update the prices while the sport is in progress, their Gibraltar-based call centre handles thousands of calls every day. All betting events and markets are also available through their call centre, including 'In-Running' and 'Special' bets. Online account details double-up in the call centre, allowing bets to be placed, even when Internet access is restricted.
Stan James Contact Information
Anthony Hodgetts
Affiliate Manager, Stan James Plc
+44 (0) 207 257 8461
ahodgetts@stanjames.com
About Income Access
Income Access is a solutions company, a one-stop shop for all your marketing needs, with 50 staff in three countries, working with over 80 of the industry's leading brands. Since its inception in 2002, Income Access has evolved from an affiliate network and software company to a full scale marketing solutions provider to the iGaming industry that includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, Parlay, and Virtue Fusion.
Income Access Contact Information
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com
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