Scottsdale 9/14/2013 3:00:00 AM
Pazoo (PZOO) Achieves Triple-Digit Advertising Earning Growth as CPMs Dramatically Increase
QualityStocks would like to highlight Pazoo, Inc. (OTCBB: PZOO), a development stage company operating as an online retailer and distributer of health and wellness products and services. The company, through its website pazoo.com, offers a selection of nutritional foods/supplements, drinks, wellness goods, and fitness apparel, as well as health improvement advice. It intends to serve health conscious adults aging 29-75, and is the #1 online health and wellness social community for people and their pets.
In the company’s news,
Pazoo reports a rapid increase in revenue from advertising earnings on a per CPMS (eCPM) basis on www.pazoo.com.
PZOO said the average website eCPM, what the company gets paid per thousand page views from an advertiser, has increased 300 percent, jumping from an average of $0.20 per CPM at the beginning of August to presently averaging of over $0.60 per CPM.
The company only recently implemented video ads, which PZOO says should dramatically increase eCPM. Additional strategies, technology, content, and advertisers collectively are expected to further dramatic impact to the eCPM as well.
Over the past month PZOO has added several more advertising agencies to its website, which has increased the competitive bidding for space and has directly affected the average price per CPM that PZOO receives from online advertisements.
“We are continuing to deploy new strategies and technologies as well as fresh new content to the website,” PZOO CEO David Cunic stated in the press release. “We have a huge amount of room still left to increase our eCPM’s, which will only continue to improve our margins and have a direct effect on our profitability. We are now in the final phases of preparing a large scale marketing plan to dramatically increase traffic to the website and will soon begin the implementation of this plan.”
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