Paul McCartney became the first artist signed to Starbucks Corp.’s new record label Hear Music.
McCartney, widely considered the most successful musician in popular music history, should lend some credibility to the young label. The former Beatle has recorded 29 number-one singles in the United States and his new album is due out this summer.
Speaking about the agreement, McCartney said “For me the great thing is the commitment and the passion and the love of music, which as an artist is good to see.”
Starbucks had announced that it was partnering with Concord Music Group to launch the new record label earlier this month.