The cigarette maker, who produces Camel cigarettes and Grizzly smokeless tobacco, says Niconovum AB’s products can help meet consumer demand and public health objectives for reducing the damage caused by tobacco use.
Niconovum products are sold outside the U.S.
The second-largest tobacco company and its competitors are turning to cigarette alternatives for growth as tax increases, health concerns, smoking bans and social stigma cut into cigarette demand.
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