Breaking into the World of Television Advertising

Creative Bube Tube was able to do something that’s never been done before. Their elite sales and marketing team, led by President Jenny Munford, was able to get the Ontario government’s literacy campaign to advertise on television.

The Workforce Development Board and Literacy Ontario Central South are teaming up to help fight for literacy in the workplace, and they are kicking off their campaign with a television commercial that will air on local stations. They chose Creative Bube Tube to write and produce the ad, as well as plan out their entire marketing strategy. 

Munford and her team at Creative Bube Tube are huge believers in television advertising.

“I’m so excited they’ve decided to advertise on television,” said Munford. “They’ll be able to reach a larger market, and really get the issue of literacy in the workplace out into the mainstream.”

A high-quality and intelligently written commercial was necessary for this campaign to work. That is why Munford called on director Rob Osburn to do the job. Osburn’s previous work has proven him to be modern, sharp and cutting-edge. That is exactly what Munford envisioned for this ad.

For such a serious issue like literacy in the workplace, Munford and Osburn felt that humour would be the best way to reach the masses. The ad, targeted at business owners, showcases an over-the-top business meeting, where both men are using picture cards instead of actual reports. The idea behind the commercial is to suggest that businesses can be more efficient if all employees worked at higher levels of literacy proficiency.

“We wanted people to laugh, and then stop to think: hey! This is really going on right here in Ontario,” said Munford. “I think that most people in Ontario don’t know literacy in the workplace is such an issue. This commercial should be a real wake-up call.”

Look for the new workplace literacy commercial on local stations, or visit www.workplaceliteracy.ca to view the ad.