Sony Corporation and FIFA have come to an agreement for selected media rights of the 2010 FIFA World Cup in 3D. FIFA is working to produce the world's first FIFA World Cup in 3D. Up to 25 of the South Africa 2010 FIFA World Cup matches will be produced utilizing Sony's 3D professional cameras. FIFA will utilize Sony's cameras to provide coverage in which is unprecedented in depth, vividness and excitement to the world.
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By combining the excitement of the FIFA World Cup with 3D images generated using Sony's technology and products, Sony and FIFA will seek to deliver 3D images that convey the action and emotion of the World Cup to viewers around the world, and a viewing experience as if they were in the stadium itself.
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