General Motors Co. Chairman Ed Whitacre Jr. urged the troubled automaker's employees to forget their old bureaucratic culture, telling them Friday not to fear being fired for taking risks, according to Associated Press.
Whitacre, who also announced key management changes, wants to speed up the automaker's shift to an entrepreneurial culture where decisions are made quickly.
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In a 45-minute presentation that was broadcast to employees on internal television networks and over the Internet, Whitacre also unveiled a mission statement to design, build and sell the world's best vehicles.
Whitacre, who peppered his address with self-deprecating humor, named Vice Chairman Bob Lutz, who has long advocated for a more risk-taking culture, as his adviser for product development.
Whitacre also said he is recombining sales and marketing, placing them under Susan Docherty. She became head of sales when former CEO Fritz Henderson separated the roles of sales and marketing. Henderson left the company earlier this week.
Lutz, 77, who had been in charge of marketing, will help Whitacre learn about the business, he said.
In another key move, the chairman, who joined GM in June, promoted engineering chief Mark Reuss to run North American operations. Reuss recently was named head of engineering, and before that ran the company's Holden operations in Australia.
GM board member Stephen Girsky, a former auto analyst with Morgan Stanley, also will be an adviser to Whitacre. Girsky worked briefly as an analyst in the treasurer's office at GM in the late 1980s, and also was an adviser to former CEO Rick Wagoner in 2005 and 2006.
When one employee asked Whitacre if he would consider reviving the Pontiac or Hummer brands, Whitacre shrugged.
Whitacre also named new leaders in several other key positions.
Nick Reilly, who has been leading restructuring efforts in Europe, was named president of GM Europe.
Tim Lee, GM's former manufacturing and labor chief, was named president of GM International Operations, overseeing GM's Asia-Pacific, Latin America, Africa, and Middle East operations. Diana Tremblay, GM's former labor relations chief, is now vice president of manufacturing and labor relations.
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