New Infant Sleep Aid, Bitta Blankie, a Game-Changer in Baby Sleep Development

Bitta Kidda Inc. today announced the launch of Bitta Blankie, the world’s first combined baby sleep garment and security blanket that helps babies learn the art of self-soothing while instilling them with the independence needed to sleep through the night.

Designed to be introduced to babies after the swaddle stage, Bitta Blankie is a safe, more effective alternative to traditional security aids. Items including stuffed animals, blankets and bumpers have been discouraged for crib use by health professionals due to safety concerns for children under one year of age.

The new Bitta Blankie offers security in the crib environment while staying within current safe sleep guidelines and is a lifesaver for parents who want to help their babies (and themselves) sleep through the night.

“We believe the design is better and more effective than the traditional security items we are all familiar with. It cannot be lost or tossed from the crib and is always in baby’s reach to be grasped as he or she goes in and out of sleep cycles,” said Jeff Lazar, Bitta Kidda CEO. “Bitta Blankie can reach the chin area so baby can gently stroke for comfort. It builds confident little sleepers and, perhaps even more importantly, confident parents.”

The idea for Bitta Blankie came in the middle of the night as the Lazars watched their four-month-old son struggle, arms flailing, as he moved in and out of sleep cycles. Mimi (the grandmother with the good ideas) realized that he just needed something to hold and created Bitta Blankie for him.

“With Bitta Blankie, our son was able to soothe himself and figure out how to sleep through the night,” the Lazars said. “With three children ages three and under, we’re accustomed to parents asking whether we ever get to sleep. Our answer? Always. And we aren’t exaggerating. We thank Bitta Blankie every well-rested morning for it.”

Safe and comforting, Bitta Blankie keeps baby’s airways clear for breathing due to the blankie’s size and secured positioning on the sleep garment.

An added bonus? Bitta Blankie becomes the comfort item associated with sleep. Parents now get to choose how and when to use daytime comfort items, without the fear of upsetting the sleep routine.

For more information on Bitta Blankie, visit http://www.bittablankie.com and check out our new blog for helpful insights on parenting and sleep training at http://www.bittakidda.com/blog.

For product and media inquiries contact: bitta(at)bittakidda(dot)com.

Bitta Blankie is protected under United States utility patent # US8312565B1.

About Bitta Blankie: 
Bitta Blankie is a patented baby sleep garment and security blanket all in one.

Bitta Blankie is always with your baby and in reach to be grasped as your baby goes in and out of sleep cycles. Plus, when your baby gets older and becomes increasingly active in his crib, Bitta Blankie cannot be thrown to the floor where other comfort items always end up.

Safe and comforting, Bitta Blankie keeps baby’s airways clear for breathing due to the blankie’s size and secured positioning on the sleep garment.

The ideal time to introduce a baby to Bitta Blankie is at the end of the swaddle stage, from 3-4 months through 12 months. At this time, babies are developing grasping skills and ready to grab hold of Bitta Blankie.