Sony Ericsson recently announced that they have selected NeoMedia as its strategic 2D barcode partner. The first half of 2010, Sony Ericsson will begin shipping phones pre-loaded with NeoMedia’s NeoReader barcode scanning application globally.
“Sony Ericsson is very happy to work with NeoMedia as our global provider of barcode scanning solutions. We see great potential in the 2D barcode market and support NeoMedia’s strategy to promote and drive the open 2D barcode standards. We are looking forward to working with NeoMedia to explore all the potential the technology enables,” stated Robert Westin, Business Development Manager, with Sony Ericsson.
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About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB:
NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
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