EMI Music has agreed to join other major music labels in providing music videos of its artists on Vevo, a new music video channel debuting Tuesday night on YouTube in the U.S. and Canada, according to Associated Press.
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Vevo is a joint venture among Vivendi SA (NYSE: VIV)'s Universal Music Group, Sony Corp. (NYSE: SNY)'s Sony Music Entertainment and Abu Dhabi Media Co. and is streamed through Google Inc. (NASDAQ: GOOG)'s YouTube.
Videos also will be seen on Vevo.com and a special Vevo branded player that can be placed on social networking and other Web sites.
The deals with Vevo are separate from YouTube's existing relationships with the recording labels of Universal, Sony and EMI to stream music videos on its site. However, Vevo said these video streams will be integrated into its service. Vevo will have its own YouTube channel.
Music fans can watch music videos from these music companies through the Vevo channel on YouTube or by searching for the artist.
EMI labels to appear on Vevo include Astralwerks, Blue Note, Capitol and Virgin. EMI is a unit of EMI Group Ltd. in the U.K.
Vevo, based in New York, signed up CBS Interactive Music Group (NYSE: CBS) last week. It is working on a deal with Warner Music Group Corp. (NYSE: WMG).
Vevo will be supported by ads and revenue will be shared with the music labels. The service also plans to sell song downloads, merchandise and concert tickets.
Faced with declining sales of compact discs, recording labels are experimenting with new ways of distributing their music online, such as through ventures like Vevo.
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