Yahoo Inc. (NASDAQ: YHOO) will launch an online consumer privacy tool to let consumers control personal profiles for advertising, according to Associated Press.
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The Internet company’s new online tool will allow consumers to see and edit the personal profiles that Yahoo has compiled about them based on their Web browsing behavior. Those profiles are used to target Internet advertising.
Yahoo Inc.'s new Ad Interest Manager tool, released in test form on Monday, is part of a broader industry push toward self-regulation amid mounting concerns about online privacy in Washington.
The launch coincided with a Federal Trade Commission conference on Monday about behavioral advertising, a practice used by Internet marketers to track where people go and what they do online and mine that data to serve up targeted ads.
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