NXT Nutritionals and "The Balancing Act” Successfully Kicked Off a Tasty and Healthy Holiday Season!

Holyoke, MA December 8, 2009: NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that NXT Nutritional and "The Balancing Act" successfully kicked off a tasty and healthy holiday season on November 27 and December 4, as NXT Nutritionals' spokesperson Blair Underwood and the great tasting SUSTA Natural Sweetener were featured on the "The Balancing Act" TV show's special holiday segment called “Home For The Holidays: Healthy Alternatives to Sweeten the Holiday”. 

Blair Underwood and CEO Michael McCarthy discussed the health benefits of using SUSTA™ as an all-natural sugar alternative. "It contains a wealth of vitamins, minerals-- and it’s high in fiber and contains probiotics,” said McCarthy. Blair also shared his favorite family brownie recipe, comparing it with a low-sugar version using SUSTA. Host Beth Troutman was amazed when she tasted both brownies and could not tell them apart.

"We had a great time on the segment sharing tasty holiday recipes with everyone that tuned in and watched the show. Blair also shared his thoughts and concerns of the growing epidemics of diabetes and obesity which is why he is such an advocate of our SUSTA product," said Michael McCarthy, president and CEO of NXT Nutritionals. "This was a great opportunity to present our amazing, healthy all-natural sweetener SUSTA to television viewers."

To see the low-sugar recipes that were featured on "The Balancing Act", using SUSTA™, log on to http://www.nxtnutritionals.com or http://www.sustastore.com.

To see the segment “Home For The Holidays: Healthy Alternatives to Sweeten the Holiday”, visit http://www.nxtnutritionals.com or http://www.thebalancingact.com.  The segment will air again on Friday, December 11, 2009 on Lifetime Television at 7:30 am (ET/PT).

About The Balancing Act

The Balancing Act” on the Lifetime channel potentially reaches over 96-million households -- and is America’s premier morning TV talk show about women, for women, and trusted by women. “The Balancing Act" is a show for women who want a fast-paced half-hour of news you can use, and endless entertainment! This includes your daily dose of trends and tips featuring advice from the country’s leading experts as well as covering great topics like-- health, family, finances and lifestyle. Bringing a great balance to the show are hosts Beth Troutman, and Kristy Villa.  They bring not only their tastes—but a whole new flavor to "The Balancing Act".  "The Balancing Act" airs on Lifetime Television, Monday – Friday at 7:30 a.m. (EST/PST) For more information, go to http://www.thebalancingact.com/.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.

For additional information, please visit NXT Nutritionals’ corporate website:

http://www.nxtnutritionals.com/

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

Company Contact:

NXT Nutritionals Holdings, Inc.

Michael McCarthy, President and CEO

1-800-535-4315

moreinfo@nxtnutritionals.com

Public Relations/Media Contact:

Richard Stern

Stern & Co.

212-888-0044

richstern@sternco.com