Bark Group, Inc. has announced their new partnership with Mindmetic, a brain research company that develops neuromarketing research methods. Mindmetic is in the process of developing neuromarketing research. Which is a technology that can interpret and decode people's emotional responses when they are presented with different marketing messages.
"As marketers, we know that emotions rule thoughts, and thoughts rule consumer behaviour," says Bark CEO Anders Hageskov. "By using Mindmetic's new neuromarketing technology, we will be able to better understand consumer reactions and create messages that result in the desired consumer response."
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About Bark Group Inc.
Bark Group Inc. is an award-winning, European company that delivers cutting-edge advertising and marketing campaigns to leading European businesses. Bark develops and delivers highly effective marketing campaigns on structural, strategic, and emotional and creative levels. Its integrated approach is revolutionizing the communications field while offering clients a higher return on their advertising investments. Bark's objectives are to achieve aggressive growth through acquisition and development of satellite companies around the globe, starting with Europe. The company is adamantly pursuing its ambitious goal to be ranked among the 10 best and most profitable communication companies in Europe within 4 years.
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