Montreal, Quebec 12/11/2009 1:55:47 AM
News / Business

Premier Sportsbook Program, Luxbet, Now Using White Label Version of Income Access Affiliate Software

Montreal, QC. November 17, 2009—Income Access is now providing affiliate management services and a white label version of its iGaming affiliate software to Luxbet, a unique sportsbook program that specializes in horseracing. Luxbet is a brand of Tabcorp, one of Australia’s largest gambling and entertainment groups. They offer a wide range of betting services, and have carved out a significant spot in the unique niche of Australian horseracing betting by providing the best payouts available.

“Luxbet is a leader in the field of horse racing and sports wagering in Australia,” said Income Access CEO Nicky Senyard, “As a division of Tabcorp, Luxbet has a great deal of visibility and brand recognition, and this presents affiliates with an excellent marketing opportunity. Income Access will be working closely with Luxbet, and we’ll be making sure that they have all the tools necessary to achieve their goals. ”

Luxbet is looking to form partnerships with affiliates who want to promote a distinctive brand. They will continue to offer the best payouts available in the Australian horseracing market and their elegant site design makes betting on the latest race quick and easy. Not just limited to horse racing, players can also bet on a wide variety of sports, like football, cricket, and martial arts. They can also place wagers on the outcomes of elections and entertainment awards events.

With a two-tier payout system with 25% payouts for monthly net revenues up to $15,000, and 30% for anything over $15,001, Luxbet has a payout system that should be extremely attractive to affiliates who want to provide players with unique betting opportunities from Tabcorp, one of the most widely recognized brands in Australia.

“At Luxbet we are committed to delivering premium sports and racing products to our customers via the internet or over the phone. Luxbet is backed by the might of Tabcorp and we are certainly not afraid to let the punters on – if they want to have a decent bet then Luxbet is the place to come,” said Stephen Brassel, Luxbet General Manager Marketing and Media.

Luxbet has unique programs for attracting new members. For example, the Best of the Best racing product allows players to receive the best price of the three Totes, or the best price on-course (Top Fluc), whichever pays more. And to make it even more compelling, players can bet right up until the jump. LuxDiv is available on all Metro mornings, seven days a week. Luxbet also offers the top racing product in the market ‘Best of the Best’, however this product is not available on all meetings. Best of the Best returns the punter the top price of the three Totes or the Top Fluctuation – whichever pays more.

Luxbet’s ClubXtra is an exclusive ‘Club’ for members who own or train racehorses. Winnings earned on bets that are placed by ClubXtra members will earn a 12% bonus on any horse they own or train.

The white label version of the Income access
affiliate marketing software has allowed Luxbet to receive customization according to their unique specifications, providing them with the information they need the most. The graphical dashboard will allow them to check their reports at a glance and powerful reporting features will allow them to track campaign statistics to monitor what aspects of their promotions are successful, and where they might require further modification.

About Luxbet
Luxbet.com is a racing and sports corporate bookmaking operation, licensed by the Northern Territory Racing Commission and launched in September 2008. Upon launching, Luxbet.com immediately vowed to ‘change the game’ - raising the bar for customer service and member privileges in the world of phone and internet betting. Luxbet.com's offers a wide variety of sports, racing and special events betting, along with delivering a distinctive website and first-class call centre. Luxbet is a division of Tabcorp, one of Australia’s leading gambling and entertainment groups.

CONTACT INFORMATION
Affiliate Marketing Team
affiliates@luxbetaffiliates.com.au

About Income Access
As a leader of the iGaming industry, Income Access (www.incomeaccess.com) is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
 www.incomeaccess.com

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