Twentieth Century Fox will release James Cameron's - Avatar, on December 18th. One of the most innovative merchandising campaigns will be launched in coordination with the film by Twentieth Century Fox Licensing & Merchandising.
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125 different products will be launched throughout four categories: video games, toys, apparel and publishing. Fox Licensing will be partnering with Ubisoft, Mattel, JEM, HarperCollins and Abrams, for the merchandise launch. The products will be available at major retailers and over the internet. Marketing and Promotional Partnerships with McDonald's, Coca-Cola, Panasonic and LG Mobile have recently been announced by Twentieth Century Fox.
About Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
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