Tiger Woods might not be able to afford the affairs he has apparently grown use to as his corporate sponsors weigh their options concerning his advertising power.
News of Woods’ numerous “transgressions” has led to public scrutiny and his once sparkling image has deteriorated. That downfall could affect the golfer’s endorsement deals with heavyweights like PepsiCo, Accenture, Nike and Procter & Gamble, all of whom are considering their next move.
While Nike has said they would remain partners with Woods others aren’t so sure. PepsiCo recently dropped their Tiger Woods inspired Tiger Focus Gatorade product but insisted that decision had been made months ago, long before news of Woods’ affairs became known.
Woods could find himself losing his deal with Gillette as well, a $20 million deal he signed in 2007. According to several reports Gillette’s parent company Procter & Gamble may look to reduce Woods’ salary or completely sever their ties.
Forbes magazine has estimated Woods brings in about $100 million a year in endorsements but with his public image taking a massive hit the advertisers may be ready to distance themselves from the one-time sure thing.
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