Points International Ltd. has added a revamped buy and gift functionality to an initial set of Points' loyalty program partners. Currently Points provides enhanced loyalty program services to more than 50 leading loyalty partners globally including American Airlines, JetBlue, US Airways and Lufthansa, and it expects to upgrade all of its partners to the ePoch platform over the coming quarters.
"This important update to our technology platform will dramatically enhance our ability to scale to better meet new and existing partner needs while providing material benefits to both sides of our business," said Rob MacLean, CEO of Points International. "We expect that this will result in more sophisticated marketing activity, higher revenues and improving margins over time. Project ePoch, a key strategic initiative for our company, is right on schedule and on budget."
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About Points International Ltd.
Points International Ltd. is the owner and operator of Points.com, the world's leading reward program management Web site. The site was named one of the 30 Best Travel Sites in 2008 and 28 Best Travel Sites in 2009 by Kiplinger's. At Points.com consumers can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of the world's leading reward programs. Participating programs include American Airlines AAdvantage® program, Aeroplan®, AsiaMiles(TM), British Airways Executive Club, Wyndham Rewards®, Delta SkyMiles® and InterContinental Hotels Group's Priority Club® Rewards. Redemption partners include Amazon.com® and Starbucks.
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