The Tiger Focus brand hit the shelves in 2008 and Beverage Digest reported that its sales volume was down 34% this year through October.
"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," said Gatorade spokeswoman Jen Schmit in a statement.
The decision to drop Tiger Focus was first reported by trade publication Beverage Digest in an issue dated Nov. 25, though editor John Sicher told the Associated Press he learned of the decision the week of Nov. 9.
About EQUITIES:
Since 1951, EQUITIES Magazine has been a leading media company providing business editorial content designed to serve the needs of business leaders, professionals, institutional investors and retail investors. We are focused on business and the business of making money, not on lifestyle subjects. We publish original reporting in print and on our website, as well as select content at www.nasdaq.com. For 28 years we have hosted our own branded investor conferences that connect public company CEO’s with our loyal readers in the investment community.
Sign up for a free one-year subscription to EQUITIES Magazine
